Local search queries include not only information about "what" the site visitor is searching for, but also "where".
If you’re a business looking for customers, here’s some words of encouragement: Millions of customers are looking for you too.
Last year, over 350 billion Internet searches were made, a growing percentage of them on mobile devices. In fact, mobile devices are soon expected to overtake PCs as the primary platform for Internet-based searches. Industry estimates show that nearly half of all Internet searches made from mobile devices are local in intent.